In recent years, marketing has become an essential topic in society. As a result, students are exposed to commodities and brands at a young age. Besides the significance of marketing in our community, many jobs now require some understanding of marketing concepts. Thus, integrating these subjects into the school's curriculum is essential, yet not many schools have adopted this concept.
Firstly, teaching marketing and management later in high school can help students become better-informed consumers. For example, students can critically analyze advertisements and promotions and understand the techniques used to influence consumer behavior. Moreover, they will learn about product development and brand management, giving them a better understanding of the business world (Kelley et al. 8). Therefore, this help students to decide regarding their spending habits or career choices.
In addition, this can help students understand the importance of business principles. As such, students are likely to learn essential economics ideas, such as pricing strategies. By learning such concepts, students can primarily comprehend how a business operates and the different factors that affect its success (Kelley et al. 10). Hence, this knowledge will benefit students whether they enter the workforce or start their businesses.
Despite the gains of teaching such a subject in high school, there are also some drawbacks. One concern is that students may already be overloaded with information and coursework in their last high school years. In this light, introducing a new subject may make students feel overwhelmed and unable to cope with the additional workload (Angulo et al. 15). Likewise, students may lack the required skills to benefit from the lessons taught in schools.
Overall, high school teaching such subject have consequences. Despite the drawbacks, students can be exposed to these concepts, become more informed consumers, better comprehend business principles, and may even be inspired to pursue a career in this field. Therefore, it is advisable to integrate such a topic into the high school curriculum.
Angulo, Fernando, Albena Pergelova, and Josep Rialp. "A market segmentation approach for higher education based on rational and emotional factors." Journal of Marketing for Higher Education 20.1 (2010): 1-17. https://www.proquest.com/openview/dee839a745d2232c0680a394171ac74a/1?pq-origsite=gscholar&cbl=51922&diss=y
Kelley, Todd R., et al. "Increasing high school teacher’s self-efficacy for integrated STEM instruction through a collaborative community of practice." International Journal of STEM Education 7 (2020): 1-13. https://link.springer.com/article/10.1186/s40594-020-00211-w
Get an Instant Quotes
Done your projects from our qualified experts at very little cost. Our writers deliver most of the essays ahead of schedule. Join today and complete your project.Get Homework Help